Rick Barrera Topics

Overpromise and Overdeliver


How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences
Based on Rick’s Wall Street Journal bestselling book, this program is essential for any company that wants to radically differentiate their products, services and company from competitors while dramatically increasing revenues and margins. In Overpromise and Overdeliver you’ll learn how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company. Senior executives will find the research and case studies compelling, while line managers will learn the keys to better execution. The front line will learn what specific actions they must take on a daily basis to create the unique experiences that drive buzz and build breakaway brands. This program is available as a keynote presentation, as well as interactive half and full day sessions.


Category: Branding & Competition

Grow Your Revenues NOW!


You need additional sales right now. Many companies are canceling projects, freezing spending, cutting head count...instead of hunkering down and shrinking your way to greatness, this program focuses on how to grow revenues. Rick has successfully sold his way through three recessions and can show your sales teams how to sell successfully, even in a tough economy. Working closely with your company’s sales leaders, he designs an exceptionally customized and interactive program that will dig into your specific issues to captivate and engage even your most senior experienced sales people. Using case studies, role plays, exercises and other engaging activities, this program will catapult the potential of your sales team.

What Audiences Learn:

  • Which customers and prospects to focus on RIGHT NOW!
  • Exactly what to say to win appointments RIGHT NOW!
  • How to find new opportunities with existing customers.
  • How to work with the marketing team to create the right offers.
  • How to conduct the ULTIMATE SALES INTERVIEW!
  • How to collaborate to create the exact right solution that is within budget.
  • How to get potential customers to want to buy NOW!
  • How to earn their referrals with powerful follow-up strategies.
  • How to develop a recession-proof attitude!

Category: Collaborative Selling

Rethinking the Customer Experience


How well does your front line understand the needs, wants, goals and priorities of your customers? How well designed is your service organization to deliver on them? Do they understand what true world class service means as your customers compare them to the experiences they have with Lexus, Disney, Federal Express, Starbucks, Nordstrom, Lands’ End, and other service leaders? In this humorous and entertaining program, your team will learn “The Three Laws of Exceptional Service Delivery,” how to use the power of positive language, how to determine the true cost of losing a customer, as well as the 7 steps for handling an irate customer. If you want to build a world class service team, this is the program for you.


Category: Customer Service

Fast Forward: The Ten Critical Trends Driving Sales, Marketing and Customer Service


This intense presentation underscores the need for companies to redesign their thinking, their processes and their people to deliver innovation, speed and greater customer value. Your team will learn company specific, practical steps to capitalize on each trend including: A Real Time World, Globalization, Changing Places, Learning Organizations, Strategic Partnerships, Reinventing, Using Speed as a Competitive Weapon, Customized Solutions & Experiences, Leveraging Information, and Putting the Customer First. Participants in this program will go beyond embracing change, to become change leaders. Rick’s trademark Deep Customization process really shines through here.


Category: Future Trends

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